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Check out my latest Facebook Chattanooga
MLS Search Application |
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Your Website |
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The single most important
Real Estate marketing tool
of the 21st century.
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Don't have one? |
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You're missing about 80%
of today's Home Buyers. |
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Have one but ....... |
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It's Outdated
Links are Broken
Not Listed on Search Engines
Poor Search Capabilities
Just Plain Hard to Navigate |
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The Three most important Website Attributes: |
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1.
Appearance and Navigation |
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When
a customer visits your website, they know
within
15 seconds whether to STAY or CLICK AWAY.
Your
Website MUST visually stimulate the next reaction. |
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2.
Property Search |
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The
only true reason for a customers visit to your
Website
is to SEARCH FOR PROPERTIES. Ease of use
and
knowing they are getting the latest updates is key. |
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3.
Capture and Contact |
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If
you can't capture and contact your visitors,
you're
wasting your time and your money. Your website
must
provide
several ways for the 21st century customer to
contact you via email - text -
forms or Social
Networks
like Facebook and Myspace.
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Not
your Dad's corporate
networking
tricks |
Today's
networking
is
fast paced and
requires
technology
tools
to meet this
need
for instant
access
to data.
The
21st century customer
communicates
through hand
held
devices and social website
networking.
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Your new
Technology Network |
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Using the latest
Social Networks: |
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As
social media continues to become more mainstream,
the
chances that you will use these online tools for
personal
and professional purposes are high. Plus, if
you
encourage yourself to be a brand representative,
using
the social web will help grow your company. |
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Selecting
the right Social Webs/Networks |
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How
do you know which social networks to utilize?
Facebook?
Myspace? Twitter? do you Blog? or RSS? |
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Capture and Contact |
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Again...
If
you can't capture and contact your visitors,
you're
wasting your time and your money.
Once you have selected your groups of social networks
you must develop a method to capture the interactive visitors.
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Search Engine Optimization
(SEO) |
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Where do you focus? |
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Google?
Yahoo?
AOL?
MSN? |
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Where/How
do you
Advertise? |
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Pay Per
Impression?
Pay Per Click? |
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| Strategy
Planning - Site Optimization |
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You
could give away free homes on your website but if
no
one can find you - you'll never give away one house.
Your
website must contain the right data located in the
right
places within your site to achieve top search results.
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Search Engine
Marketing (SEM) |
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Once
your site has been optimized to search engine
requirements
we begin to develop a target market
strategy
that will focus on your primary
customers.
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Capture and Contact |
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Again...
If
you can't capture and contact your visitors,
you're
wasting your time and your money.
Once you have selected your groups of social networks
you must develop a method to capture the interactive visitors.
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